About
Evidence-informed. Behaviourally grounded. Lived experience. Honest documentation. Built for the decade that determines how you age.
The decade between 36 and 46 determines how you age. What you do now compounds into everything that follows.
The Maximum Project explores the gap between knowing and doing in the decade that determines how you age. If you're between 36 and 46, you already know what matters—sleep, training, nutrition, the basics that build health span.
The problem isn't information. It's the distance between what you know and what you actually do consistently. I'm a 40-year-old certified trainer (ACE PT, ACE Nutrition, DTS Level 1) who got out of shape in the exact decade I'm writing about.
This platform documents the work of closing that gap in real time—honest, evidence-informed, and built on behavior change research that actually acknowledges how hard this is. Not a transformation story. Not optimization theater. Just the work, done publicly, in the window that matters most.